Indies First Bags Are Back

The bright-blue Indies First bags from last year — same design, same vendor, same fabric — are back, and they’re the perfect way to celebrate Indies First with authors, readers, and favorite bookstore-loving friends on Small Business Saturday and beyond.

Thanks to Penguin Random House, this year the American Booksellers Association will be shipping even more Indies First bags gratis to participating member stores, and booksellers who want to go bag happy can order even more at cost. These lightweight, reusable bags are available in packages of 25 for $25.

For more information, visit the Penguin Random House booth at an upcoming show or contact your sales rep.

Indies First bag orders can also be added to a store’s next book order using the Penguin Gear ISBN 9781101919576. The estimated arrival time of bag orders in stores is November 1.