Indies First

 

 

Indies First

A national campaign of activities and events in support of independent bookstores, is held every year in conjunction with Small Business Saturday, the Saturday after Thanksgiving.

 

Since the program’s launch in 2013, notable figures have served as spokesperson for Indies First, encouraging readers and shoppers to visit their independent bookstores on Small Business Saturday. Spokespeople have included Amanda Gorman, Dan Rather, Roxane Gay, N.K. Jemisin, Jason Reynolds, Celeste Ng, and Cheryl Strayed.

 

Trevor Noah will serve as the 2024–2025 Indie Bookstore Ambassador! See our official announcement and learn more.

 

See Official Announcement

In the weeks leading up to the event each year, publishers big and small coordinate special offers on their titles to support independent booksellers. 


In addition to taking advantage of these special offers, booksellers are encouraged to participate in Indies First by:

  • Asking local authors to promote their stores by posting a message or video on social media

  • Promoting events and the celebration of Indies First via websites, newsletters, and social media platforms (using the hashtag #IndiesFirst)

  • Encouraging customers to shop local, buy gift cards, and put indies first during the holiday shopping season

 

Indies First Publisher Offers

 

Follow news about Indies First in Bookselling This Week and via the hashtag #IndiesFirst on social media. Inquiries about Indies First can be directed to [email protected].

 

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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