E-commerce Update: Conversion Rate, Traffic Increase

Here, the IndieCommerce team shares an important look at current trends in the world of e-commerce.

The percentage of online customers completing a purchase at IndieCommerce and IndieLite websites (the e-commerce conversion rate) increased from 4.92 percent the week of November 4-10 to 6 percent the week of November 11-17. That jump in the conversion rate reflects a combination of holiday shopping and shoppers moving back to online shopping due to the second wave of COVID-19 infections in the U.S.

Traffic/users have also increased by 33.76 percent over the past seven days (blue line below) versus the previous week (orange line below). 

The increase in the conversion rate along with the dramatic growth in traffic have resulted in a 73.20 percent increase in revenue over the past seven days versus the previous week.