Winter Institute

Booksellers have until Friday to register for Winter Institute, which will feature bestselling authors Lauren Groff, Viet Thanh Nguyen, and Colson Whitehead, as well as futurist and author David Johnson.

Booksellers and industry experts will talk about the success they’ve seen in switching to a remote customer experience, as well as the challenges. 

The American Booksellers Association’s 2021 Winter Institute will be held virtually from Thursday, February 18, through Saturday, February 20.

The American Booksellers Association’s 2021 Winter Institute will be held virtually from Thursday, February 18, through Saturday, February 20.

A special session at Winter Institute celebrated innovations within the bookselling industry as three booksellers gave individual presentations on a range of topics that highlighted the impact stores can make on their communities and the larger world.

Pre-order sales now account for between three and 30 percent of overall sales, which indicates that many sales are occurring before the book even arrives in the store.

The panelists encouraged booksellers to discover their own time management system while focusing on organizational tactics, prioritization, and the use of resources.

The institute offered an interactive, classroom-style seminar that provided in-depth information about features that can help booksellers make the most of their IndieCommerce sites.