Marketing

Fall is near, and with that comes ABA’s Fall holiday shopping campaign: Good books come to those who shop early!

Celebrate Book Lovers Day on August 9! Encourage your customers to put down their phones and celebrate reading and literature.

Last week’s Marketing Meetup focused on the creative ways booksellers are marketing their store and different titles to customers.

This holiday marketing campaign includes graphics featuing book-themed and small business messaging that can be shared from October through December.

The last session in ABA's Social Media Series focused on getting organized.

During the month of July, the American Booksellers Association held the following education sessions on social media.

This session focused on social media analytics. 

This session focused on making and posting videos.

Booksellers discussed growing a following, crossposting content, and more.

In addition to providing best practices, guest speakers also provided genre-focused reading lists. 

In May, ABA held education sessions on marketing ideas for nontraditional stores, store ownership, email list management, and more.