Marketing

24 Apr

Signup Opens for the Summer/Fall Indies Introduce Promotion

Booksellers have selected 10 adult Debut Author and 10 children’s New Voices titles by the brightest new talents for the Summer/Fall 2014 Indies Introduce promotion. The sign-up page features bookseller reviews for each title and all promotion details.

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24 Oct

Introducing “Indies Introduce Debut Author” Q&As

Starting today, BTW will be presenting a weekly Q&A with up-and-coming authors who are part of the Indies Introduce Debut Authors promotion. Indies Introduce is a multi-publisher promotion that highlights the top debut authors of the season, as selected by two panels of booksellers.

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19 Sep

Signup Opens for Indies Introduce Spring Promotion

Twenty titles have been selected for the Spring 2014 Indies Introduce promotion — 10 adult Debut Author picks and 10 children’s New Voices, all chosen by booksellers as the best in new talent for the upcoming season. 

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19 Jun

Bestseller Reporting: Easy, Confidential & a Big Return

Reporting to the Indie Bestseller Lists each week showcases the strength of the indie channel in the publishing industry and enables everyone to see what independent booksellers are recommending — and what their customers are buying.

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07 Apr

50 Words or Fewer: The Art of Writing Shelf Talkers

"Word-for-word a well-crafted shelf talker can be the most effective means of recommending a book to an avid reader," said Joe Drabyak of Chester County Book & Music Company in West Chester, Pennsylvania.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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