Training Staff to Be Backlist Experts

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Monday, January 30, 2017 1:55 PM to 2:45 PM EST
Greenway H/I

Backlist titles are the core of your inventory, but these titles may not always be front-of-mind when booksellers are faced with a customer who is looking for something to read. This session on tips and tactics for ensuring booksellers are armed with great backlist title ideas will also provide training procedures that put the focus on handselling backlist as well as frontlist titles.

  • Russell Chesley, Vroman's Bookstore (Pasadena, CA)
  • Sarah Goddin, Quail Ridge Books (Raleigh, NC)
  • Adam Waterreus, Politics and Prose Bookstore (Washington, DC)
  • Betsy Burton, The King's English Bookshop (Salt Lake City, UT) (Moderator)
     

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