Top 10 Things to Know About: ABA’s Fall Marketing Campaigns

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Thursday, October 8, 2020 3:00 PM to 4:00 PM EDT

In this session, ABA CEO Allison Hill and COO Joy Dallanegra-Sanger discuss ABA's Fall Marketing Campaigns including the “October Is the New December” materials as well as the #BoxedOut campaign coordinated with DCX advertising.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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