Technology: Local Search Engine Optimization

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Saturday, January 28, 2017 2:00 PM to 3:00 PM EST
Greenway D/E

Local search is an independent bookseller’s friend. We will review the importance of local search in Google desktop and mobile results, as well as voice-command. We’ll then go through the basics of setting up and optimizing a bookseller’s local search presence on Google My Business and related directories, and how to connect your Google My Business listing with your website. This session looks at the latest trends in local searches and mobile users, which is the largest group of people using mobile search.

  • Max Thomas, Owner, maxthomas.co (San Diego, CA & New York, NY)
     

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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