Managing Online Sales Growth

Independent bookstores have seen massive online sales growth since March 2020. How are stores managing order fulfillment, customer support, shipping, returns, and all the other complexities of running a busy ecommerce website — while running a bookstore?

This session will explore how bookstores are successfully fulfilling their online sales. The panel will consist of booksellers from small and large stores who are managing high-volume online sales on a variety of ecommerce-enabled platforms. Topics will include what they learned over the past year as well as shortcuts and tips that are making their lives easier. The panel will be moderated by Senior Manager of IndieCommerce Geetha Nathan. There will also be time allotted for Q&A. If you are struggling with managing your store's online orders or looking for tips to make things easier, this session is definitely for you.
Panelists: Geetha Nathan, ABA (White Plains, NY); Jamie Thomas, Women & Children First (Chicago, IL); Luis Correa, Avid Bookshop (Athens, GA); Lexi Beach, Astoria Bookshop (Astoria, NY); Warren Lee, 44th and 3rd Bookseller (Norcross, GA); Cheryl Lee, 44th and 3rd Bookseller (Norcross, GA)