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Every year, literary awards highlight a variety of stellar titles, presenting unique opportunities for booksellers to focus the attention of buyers and readers, and spur sales. A panel composed of both booksellers and representatives from national organizations that present literary awards, will discuss ideas for introducing, expanding, and leveraging the cachet surrounding awards for increased sales as well as customer interaction.
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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