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Simplify the Season: The 2024 Winter Holiday Campaign

The 2024 Winter Holiday Marketing Campaign: Simplify the Season: Shop Indie. Shop Local.

We are thrilled to introduce this year's holiday campaign, Simplify the Season: Shop Indie. Shop Local. This campaign invites readers to Simplify the Season by choosing to shop local, and that when readers shop at your indie bookstore, you’re giving more than just a book—you’re giving the gift of community, creativity, and connection!

Assets below include:

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Trevor Noah 2024-25 Indie Bookstore Ambassador

Trevor Noah is the official 2024–2025 Indie Bookstore Ambassador!

Promote using these social media assets, as well as the official press release.

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Indies First 2024 Assets

Spread the word about Indies First on November 30 with new downloadable posters for display, and social media assets. 

Looking for more ways to prepare for Indies First? On October 16, check out these marketing and promotion tips for both in-store and online messaging through your community network and resources.

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October 8 and 9 Counter Prime Days Campaign

October 8 and 9 Counter Prime Days Campaign

This October 8 and 9, let’s show readers that their choices matter! We’ve created new assets to highlight the impact of supporting local businesses over Amazon and inspire readers to choose indie.

Recommended text for newsletters and social media have also been provided (PDF below).

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James Patterson Holiday Bookstore Bonus Assets

Patterson has once again pledged a personal contribution of $300,000, to be distributed in amounts of $500, to 600 booksellers from ABA member bookstores. Stores can use these James Patterson Holiday Bonus graphics to promote the program on social media, and on the store’s website!

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Indie Next List October #1 Pick Assets

October's Indie Next List #1 top pick is The Night We Lost Him, by Laura Dave. Share these assets on social media letting your customers know they can purchase this and other October titles at your store!

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Winter/Spring 2025 Indies Introduce Marketing Assets

For logged in ABA member booksellers, below are downloadable assets for use in creating Indies Introduce displays in store including:

  • Winter/Spring 2025 Indies Introduce Promotional One Sheet
  • Excel Grid of Summer/Fall 2024 Indies Introduce Titles
  • Indies Introduce Logos

 

 

Back to main Indies Introduce page.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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