Creating and Managing Your Store Brand

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Saturday, January 28, 2017 10:30 AM to 11:30 AM EST
Regency

Creating and committing to your brand reassures your customers, vendors, and others with whom your store does business. It also sets you apart and provides distinction for your store in the local community and among your bookselling and publishing colleagues. STYLEDRetail, a retail consulting firm, and an accomplished bookseller will review and discuss the finer points of creating and managing your store brand.

  • John Evans, DIESEL, A Bookstore (Santa Monica, CA)
  • Nicole Sullivan, BookBar (Denver, CO)
  • Kevin Quinn, Chief Strategist, STYLED RETAIL (Minneapolis, MN)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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