Join ABA’s April 23 Marketing Meetup to Learn About Virtual Events Planning
With readers staying home and bookstores in various states of closure due to COVID-19, staying connected with customers and the local community is vitally important.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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