ABA Announces Prescription for Reading Partnership with Pizza Hut® BOOK IT!®
The American Booksellers Association has announced a new partnership with the Pizza Hut® BOOK IT! ® Program and Chronicle Books in support of ABA's 2002 Prescription for Reading program. Prescription for Reading pairs independent booksellers with healthcare providers in an effort to remind parents and caregivers about the importance of reading to very young children.
In December, Scholastic launched a marketing campaign to promote books as a source of understanding, comfort, and connection. The "Read for Life" campaign -- featuring original artwork by Harry Potter illustrator Mary Grand Pré -- is a part of a continuing outreach by Scholastic in the aftermath of September 11, and it carries the message "Read for Comfort ... Read for Closeness ...
Last spring, out of the masses of books energetically offered at BookExpo America 2001, Jim Harris, owner of Prairie Lights Books in Iowa City, Iowa, found himself compelled to pick up and read an advance copy of The Last Summer of Reason by Tahar Djaout (Ruminator), he recently told BTW.