Bookselling 101: Basic Sales Techniques to Engage the Customer

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Sunday, January 29, 2017 3:50 PM to 5:00 PM EST
Greenway B/C

Being an insightful reader and a book lover is just part of working in a bookstore. While it’s great to introduce someone to their next great read, a bookseller’s goal is to actually sell the book. How do you move from book insight to book sales? In this session, bookselling pros will provide strategies and tips for making the sale and attendees will have the opportunity to practice their newly acquired skills!

  • Linda-Marie Barrett, Malaprop's Bookstore/Cafe (Asheville, NC)
  • Daniel Goldin, Boswell Book Company (Milwaukee, WI)
  • Gillian Kohli, Wellesley Books (Wellesley, MA)
  • Valerie Koehler, Blue Willow Bookshop (Houston, TX) (Moderator)
     

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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