ABC Presents: Successfully Merchandising and Selling Graphic Novels

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Saturday, January 28, 2017 10:30 AM to 11:30 AM EST
Greenway B/C

With graphic novels rapidly expanding as a category and continuing to mature as an art form, stores may struggle to determine which books to carry and how to display them, as well as how to handle resistance from skeptical parents and educators. Panelists will discuss these issues and more, from essential title lists to successful handselling and the value of graphic novels in fostering reading.

  • Michael Bender, Community Bookstore (Brooklyn, NY)
  • Heather Hebert, Children's Book World (Haverford, PA)
  • Marika McCoola, Porter Square Books (Cambridge, MA)
  • Michael Link, Joseph-Beth Booksellers (Cincinnati, OH) (Moderator)
     

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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