Programming & Partnerships: Customer Loyalty Programs

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Friday, June 28, 2019 1:45 PM to 2:45 PM EDT
Monongahela

There’s nothing like walking into your favorite bookstore and being on a first-name basis with the staff. Why not say, “Thank you for being a friend,” and reward customers’ loyalty with a frequent buyer card, membership subscription, or other benefit program that will keep them coming back over and over again? A panel of booksellers with robust customer loyalty programs will share:

  • Background on their store’s customer loyalty programs
  • How to create a program that rewards the customer but also the store
  • How to onboard customers
  • How to market the program
  • How to integrate a new program into your store’s culture
Cathy Fiebach, Main Point Books (Wayne, PA); Bethany Strout, Tattered Cover (Denver, CO); Dave Richardson, Blue Marble Books (Fort Thomas, KY); Dane Ferguson, Ferguson Books and More (Grand Forks, ND)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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