A bookstore's unique voice is as important as the books it sells. During the current public health crisis, without customers browsing the stacks, stores have had to amplify their voices to break through the noise and harness the buying power of online shoppers. In this session, bookstore owners and social media managers will share how they developed their voices, got loud, and captured new customers and drove online sales. The panelists will also explore ideas on maximizing profitablility during this time of increased shipping all the while retaining their new customers.
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