Marketing Meetup - Virtual Events, part 3

Marketing Meetup - Virtual Events, part 3 (April 30, 2020)

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways bookstores are keeping their connection with customers and the local community. The publisher panelists in this session will share what online platforms they are using, any tips/tricks/best practices they have come up with, what types of events are being held, how they are deciding whether to ticket or offer free events, what they are contributing to bundles, and how they work with the bookstores and the platforms they are using.

Guest speakers will include:

  • Melissa Campion of Macmillan
  • Lara Phan of Penguin Random House
  • Taryn Roeder of Houghton Mifflin Harcourt
  • Karen Torres of Hachette Book Group
Tags:
Watch video from this event.
Marketing Meetup - Virtual Events, part 3 (4/30/2020)
Marketing Meetup - Virtual Events, part 3 (April 30, 2020)

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways bookstores are keeping their connection with customers and the local community. The publisher panelists in this session will share what online platforms they are using, any tips/tricks/best practices they have come up with, what types of events are being held, how they are deciding whether to ticket or offer free events, what they are contributing to bundles, and how they work with the bookstores and the platforms they are using.

Guest speakers will include:

  • Melissa Campion of Macmillan
  • Lara Phan of Penguin Random House
  • Taryn Roeder of Houghton Mifflin Harcourt
  • Karen Torres of Hachette Book Group
AttachmentSize
Plain text icon GMT20200430-150205_ABA-Market.txt4.27 KB
Tags:
Marketing Meetup - Virtual Events, part 3 (4/30/2020) chat

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

Copyright 2024 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement

 

Follow ABA