Marketing Meetup - How to Determine Your Marketing Budget

Marketing Meetup - How to Determine Your Marketing Budget (November 7, 2019)

Marketing is an important part of every business, but covering the cost of it can be challenging. In this session, hear from an industry expert and fellow booksellers on their best practices and recommendations for determining your own marketing budget. Guest speakers will be Mark Kaufman of Paz & Associates, Alana Haley of Schuler Books, Ari Gersen of Longfellow Books, and P.K. Sindwani of Towne Book Center.

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Marketing Meetup - How to determine your marketing budget
Marketing Meetup - How to Determine Your Marketing Budget (November 7, 2019)

Marketing is an important part of every business, but covering the cost of it can be challenging. In this session, hear from an industry expert and fellow booksellers on their best practices and recommendations for determining your own marketing budget. Guest speakers will be Mark Kaufman of Paz & Associates, Alana Haley of Schuler Books, Ari Gersen of Longfellow Books, and P.K. Sindwani of Towne Book Center.

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Marketing Meetup - How to determine your marketing budget

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