SMS messaging is a communication channel that allows businesses to advertise and promote products to customers as well as to engage with them, all through text messaging. During the session, booksellers will hear from colleagues who are using various SMS services to communicate with their customers. Guest speakers for this session are Sarah Krammen of Dragonfly Books, Anne Holman of The King’s English Bookshop, and Colleen Callery of Books Are Magic, with additional information provided by Quail Ridge Books.
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