Optimizing Business-to-Business Sales (June 5, 2023)
Find ways to be more strategic and proactive to increase your B2B reach. Bookseller experts on this topic along with Deb Lewis, B2B Trade Sales Manager for Penguin Random House with more than 20 years B2B experience, will share important considerations for B2B sales from cultivating business connections, working with reps to find and support opportunities, promoting B2B sales to your customers, and implementing best practices.
 
Speakers:
Deb Lewis, Penguin Random House - NEW WINDSOR, MD
Becky Anderson, Anderson's Bookshop - Naperville, IL
PK Sindwani, American Booksellers Association - White Plains, NY
Cliff Helm, Left Bank Books - St. Louis, MO
Tags:
Optimizing Business-to-Business Sales
Optimizing Business-to-Business Sales (June 5, 2023)
Find ways to be more strategic and proactive to increase your B2B reach. Bookseller experts on this topic along with Deb Lewis, B2B Trade Sales Manager for Penguin Random House with more than 20 years B2B experience, will share important considerations for B2B sales from cultivating business connections, working with reps to find and support opportunities, promoting B2B sales to your customers, and implementing best practices.
 
Speakers:
Deb Lewis, Penguin Random House - NEW WINDSOR, MD
Becky Anderson, Anderson's Bookshop - Naperville, IL
PK Sindwani, American Booksellers Association - White Plains, NY
Cliff Helm, Left Bank Books - St. Louis, MO
AttachmentSize
PDF icon Optimizing BTB PPT1.72 MB
Tags:
Optimizing Business-to-Business Sales

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

Copyright 2024 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement