Bookstores are places that go beyond merchandising — they transport readers to other worlds. The physical environment of your store should do the same and evoke the transportive experience of reading. Curate delight through all five senses! Partner with local candlemakers to create scent marketing for your store; bring in signature sweets; learn how to use cinematic color palettes that capture the mood of your store; create playlists that set the vibe and show off your booksellers’ personalities; even unique textiles tell a story. Find the magic ingredients that can be used to curate the unique experience of being in YOUR store. In this workshop, you will reimagine your store as a garden of earthly delights, and come up with a plan to curate delight in your store.
