From book banning challenges and troll attacks to stores faced with defending their store mission, business decisions, or mistakes, the past two years we’ve seen stores impacted by social media and PR crises. Effective crisis communication management starts long before an issue arises. In this session, learn how to create a plan to mitigate and respond to risk, and how to handle things when the plan fails.
Panelist: Andrew Gilman, CommCore Consulting Group (Washington, D.C.)
From book banning challenges and troll attacks to stores faced with defending their store mission, business decisions, or mistakes, the past two years we’ve seen stores impacted by social media and PR crises. Effective crisis communication management starts long before an issue arises. In this session, learn how to create a plan to mitigate and respond to risk, and how to handle things when the plan fails.
Panelist: Andrew Gilman, CommCore Consulting Group (Washington, D.C.)
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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