Roundtable: Taking Off with TikTok

Roundtable: Taking Off with TikTok (August 31, 2021)

The popularity of TikTok is rising, but how do bookstores get in on the new social media platform that has launched creators and captivated millions of people? This roundtable will be used to answer the question of what TikTok is, and booksellers may use this time to discuss what type of content works best on the new platform, how it can or has boosted online engagement and sales, and how to get started.

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Roundtable: Taking Off with TikTok

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