There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, booksellers will see sample event grids from publisher panelists and learn more about how publishers approach author tours and what they are looking for from bookstores. Booksellers will learn:
- The number-one thing publishers are looking for in potential events
- How to make your event proposal stand out
- How to use Edelweiss to make your grids more specific
- Important ways to follow up after you submit the grid
