E-commerce

The August Indie Next List e-newsletter, featuring the month’s 20 titles with bookseller quotes in addition to a Q&A with the #1 pick, was sent to more than 689,000 customers at 177 ABA member stores.

Over the past two weeks the conversion rate (the number of online customers that complete a sale) has remained fairly stable.

After seeing average daily sales slowly decrease over the past month, this week’s sales revenue increased by 5.34 percent. 

Despite some decreases, the number of online customers completing purchases on IndieCommerce and IndieLite websites continues to be very high. 

The number of online customers completing purchases on IndieCommerce and IndieLite websites continues to be very high. 

The number of online customers completing purchases on IndieCommerce and IndieLite websites continues to be very high. 

During the month of July, ABA will host Technology Meetups on cyber insurance and on Zoom. All booksellers are invited to join; sign up now.

The July Indie Next List e-newsletter, featuring the month’s 20 titles with bookseller quotes in addition to a Q&A with the #1 pick, was sent to more than 667,000 customers at 171 ABA member stores.

Although online traffic was down, customers that visited IndieCommerce and IndieLite websites last week were highly motivated to complete an online purchase. 

Booksellers can sign up now for virtual one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.

In addition to a consistent conversion rate over the past week, stores that are open to customers on the weekends have reported an increase in in-store sales on Saturdays and Sundays.

The month of July will feature a Marketing Meetup on marketing as a small store, plus two Technology Meetups, one on cyber insurance and the other on Zoom.