E-commerce Update: Conversion Rate Increases
Although more bookstores are open to walk-in traffic, the increase in online sales may be due to winter weather forcing people to stay indoors and online across the U.S.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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